{"id":169,"date":"2026-11-04T06:21:35","date_gmt":"2026-11-04T11:21:35","guid":{"rendered":"https:\/\/ulysse-news-en.ulysse.com\/?p=169"},"modified":"2026-11-04T06:21:37","modified_gmt":"2026-11-04T11:21:37","slug":"elon-musk-called-him-an-idiot-ryanair-turned-the-feud-into-a-40-million-publicity-win","status":"publish","type":"post","link":"https:\/\/ulysse.com\/en\/news\/elon-musk-called-him-an-idiot-ryanair-turned-the-feud-into-a-40-million-publicity-win","title":{"rendered":"Elon Musk Called Him an Idiot, Ryanair Turned the Feud Into a $40 Million Publicity Win"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Michael O\u2019Leary has no intention of making peace with Elon Musk. Months after the Ryanair CEO and the billionaire publicly traded insults over Starlink Wi-Fi, O\u2019Leary has reignited the feud and revealed that the very public argument may have been surprisingly valuable for Europe\u2019s largest airline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking after Ryanair reported its latest financial results, O\u2019Leary said he had \u00ab no intention \u00bb of reconciling with Musk. His assessment of their relationship was even less diplomatic: \u00ab He thinks I\u2019m an idiot. I know he\u2019s the idiot. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behind the insults, however, lies a serious disagreement about the economics of putting high-speed satellite internet on hundreds of low-cost aircraft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ryanair Says Elon Musk\u2019s Starlink Works Well but the Numbers Still Make No Sense for a Low-Cost Airline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The dispute began after Ryanair rejected the idea of installing Starlink across its fleet. O\u2019Leary has never argued that SpaceX\u2019s satellite internet does not work. In fact, he has repeatedly called it a good system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His objection is financial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ryanair estimates that installing external Starlink antennas could increase fuel consumption by around 1.5% because of additional aerodynamic drag. With jet fuel prices already putting pressure on airline costs, O\u2019Leary argues that even a relatively small increase becomes extremely expensive when multiplied across a fleet of more than 600 aircraft and thousands of daily flights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Starlink is a very good system, but this technology comes with a 1.5% fuel penalty because of the aerodynamic drag \u00bb, O\u2019Leary told analysts, according to comments reported by Bloomberg and subsequently cited by Air Journal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The situation becomes even harder to justify from Ryanair\u2019s perspective because the airline doubts passengers will pay enough for Wi-Fi to cover that added expense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u2019Leary said Ryanair held extensive discussions with Starlink and that SpaceX was willing to cover the installation of the terminals. The negotiations reportedly broke down over how many passengers would actually pay to connect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starlink believed a large share of <a href=\"https:\/\/ulysse-news-en.ulysse.com\/ryanairs-michael-oleary-says-europes-20-flight-era-could-be-nearing-its-end\" data-type=\"post\" data-id=\"146\">Ryanair customers<\/a> would be willing to purchase Wi-Fi. O\u2019Leary strongly disagreed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab If it\u2019s free, some of our passengers will use it. If they have to pay, there\u2019s no revenue model \u00bb, he told investors.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;He thinks I\u2019m an idiot and I know he\u2019s an idiot.&quot;<br><br>Ryanair CEO Michael O\u2019Leary says he has no intention to reconcile with Elon Musk after getting into a public spat earlier over the economics of installing SpaceX\u2019s Starlink on its aircraft\u00a0 <a href=\"https:\/\/t.co\/fQbDUU7tnm\">https:\/\/t.co\/fQbDUU7tnm<\/a> <a href=\"https:\/\/t.co\/PhJwPOrM3B\">pic.twitter.com\/PhJwPOrM3B<\/a><\/p>&mdash; Bloomberg (@business) <a href=\"https:\/\/x.com\/business\/status\/2117226943590379974?ref_src=twsrc%5Etfw\">November 2, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Started as a Wi-Fi Disagreement Turned Into One of Aviation\u2019s Strangest Corporate Feuds<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The disagreement became personal in January when O\u2019Leary publicly questioned the economics of Starlink and dismissed Musk\u2019s understanding of airline operating costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Musk responded on X by calling the Ryanair CEO an \u00ab utter idiot \u00bb and saying he should be fired. When another user suggested Musk simply buy Ryanair and remove O\u2019Leary himself, Musk replied: \u00ab Good idea. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u2019Leary responded in typical fashion, pointing out that European ownership rules would prevent a non-European investor such as Musk from taking majority control of the airline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ryanair then turned the argument into marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The carrier launched a \u201cBig Idiot Seat Sale,\u201d offering 100,000 discounted tickets while openly using the public fight to attract attention. O\u2019Leary now says that strategy worked far better than anyone could have expected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to The Times, he estimates the feud generated between $30 million and $40 million worth of free publicity for Ryanair and helped boost bookings for two to three weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That figure represents O\u2019Leary\u2019s estimate of the value of the media exposure, not $40 million in direct revenue earned from the dispute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His conclusion is therefore unsurprising: \u00ab If we can annoy him again, so much the better. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ryanair Is Now Becoming the Outlier as Other European Airlines Embrace Starlink<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The battle is becoming more interesting because Ryanair\u2019s biggest competitors are moving in the opposite direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Air Journal reported, easyJet recently announced plans to install Starlink across its Airbus A320-family fleet, with the first connected aircraft expected during the first half of 2027 and the rollout scheduled to be completed in 2028.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wizz Air is also preparing to introduce Starlink, while Lufthansa Group plans to equip hundreds of aircraft with high-speed connectivity. In the United States, United Airlines has already made Starlink a major part of its onboard Wi-Fi strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That puts growing pressure on Ryanair\u2019s argument.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If passengers become accustomed to fast Wi-Fi on competing airlines, connectivity could eventually become something travelers expect rather than an optional luxury. Ryanair would then have to decide whether the fuel penalty is still more important than the competitive disadvantage of offering no comparable service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u2019Leary has left the door open. He says Ryanair could reconsider if Starlink equipment can eventually be installed without creating additional aerodynamic drag and without imposing significant costs on the airline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Until then, he appears perfectly comfortable being the airline executive willing to tell Elon Musk no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And considering O\u2019Leary believes their last argument generated as much as $40 million in publicity, another public fight may be one of the few things involving Starlink that Ryanair is currently happy to get for free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What started as a fight over in-flight Wi-Fi has turned into a multimillion-dollar publicity machine, and Ryanair\u2019s CEO seems more than happy to keep provoking Elon Musk.<\/p>\n","protected":false},"author":12,"featured_media":147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_focus_keyword":""},"categories":[3],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel"],"acf":[],"_links":{"self":[{"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":1,"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":170,"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/posts\/169\/revisions\/170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/media\/147"}],"wp:attachment":[{"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulysse.com\/en\/news\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}