{"id":25478,"date":"2025-02-16T13:00:48","date_gmt":"2025-02-16T12:00:48","guid":{"rendered":"https:\/\/discover.ulysse.com\/?p=25478"},"modified":"2025-02-16T12:41:05","modified_gmt":"2025-02-16T11:41:05","slug":"arabie-saoudite-reinvente-luxe-tour-futuriste","status":"publish","type":"post","link":"https:\/\/ulysse.com\/news\/arabie-saoudite-reinvente-luxe-tour-futuriste","title":{"rendered":"L\u2019Arabie Saoudite r\u00e9invente le luxe avec une tour futuriste et un lac en plein d\u00e9sert"},"content":{"rendered":"<p>Imaginez une tour de verre aux allures cristallines, s\u2019\u00e9levant \u00e0 plus de 300 m\u00e8tres au-dessus d\u2019un lac artificiel, en plein c\u0153ur d\u2019un d\u00e9sert aride. Un projet ambitieux, presque irr\u00e9el, port\u00e9 par l\u2019Arabie Saoudite, qui veut transformer une \u00e9tendue d\u00e9sertique en un centre n\u00e9vralgique du tourisme et de l\u2019innovation.<\/p>\n<p>La Discovery Tower, \u00e9rig\u00e9e dans la m\u00e9gapole futuriste Neom, ne se contente pas d\u2019\u00eatre un exploit architectural ; elle incarne la vision d\u2019un royaume en pleine mutation, d\u00e9termin\u00e9 \u00e0 s\u2019\u00e9manciper de sa d\u00e9pendance au p\u00e9trole. Quels sont les enjeux de cette construction hors norme ? Quels d\u00e9fis l\u2019Arabie Saoudite doit-elle relever pour concr\u00e9tiser ce r\u00eave technologique ? D\u00e9cryptage d\u2019un projet qui pourrait red\u00e9finir l\u2019avenir de l\u2019urbanisme en Arabie Saoudite.<\/p>\n<h2>Neom, une ville futuriste taill\u00e9e pour l\u2019innovation<\/h2>\n<p>Aux confins du d\u00e9sert saoudien, Neom prend peu \u00e0 peu forme, port\u00e9e par des investissements colossaux estim\u00e9s \u00e0 plus de <strong>500 milliards de dollars<\/strong>. Ce projet titanesque de l&#8217;Arabie Saoudite s\u2019\u00e9tend sur 170 000 hectares et ambitionne de r\u00e9inventer l\u2019urbanisme \u00e0 travers <strong>des infrastructures avant-gardistes<\/strong>. Con\u00e7ue pour fonctionner gr\u00e2ce aux \u00e9nergies renouvelables, Neom se veut une vitrine technologique mondiale, o\u00f9 l\u2019intelligence artificielle et l\u2019urbanisme durable se conjuguent pour offrir un mode de vie in\u00e9dit.<\/p>\n<p>Parmi les d\u00e9veloppements les plus embl\u00e9matiques, <strong>The Line<\/strong> incarne cette r\u00e9volution architecturale. Cette <strong>ville lin\u00e9aire de 170 km<\/strong>, sans routes ni voitures, promet de r\u00e9duire drastiquement l\u2019empreinte carbone et de favoriser une mobilit\u00e9 enti\u00e8rement automatis\u00e9e. <strong>Oxagon<\/strong>, une ville industrielle flottante, et <strong>Trojena<\/strong>, une station de ski en plein d\u00e9sert, viennent compl\u00e9ter cette ambition d\u00e9mesur\u00e9e. Dans cet \u00e9cosyst\u00e8me novateur, la <strong>Discovery Tower<\/strong> s\u2019impose comme un symbole fort du luxe et de la technologie r\u00e9unis.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DATVNSugM8f\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DATVNSugM8f\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par TROJENA (@discovertrojena)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h2>La Discovery Tower, un d\u00e9fi architectural et technologique<\/h2>\n<p>Con\u00e7ue par le c\u00e9l\u00e8bre cabinet <strong>Zaha Hadid Architects<\/strong>, la Discovery Tower repousse les limites de l\u2019ing\u00e9nierie moderne. Avec ses 330 m\u00e8tres de haut, elle domine un paysage d\u00e9sertique et int\u00e8gre une<strong> structure en verre<\/strong> inspir\u00e9e des formations cristallines naturelles. Son emplacement, au sommet d\u2019une montagne, lui conf\u00e8re une pr\u00e9sence monumentale, accentu\u00e9e par la pr\u00e9sence d\u2019un<a href=\"https:\/\/discover.ulysse.com\/3-h-paris-plus-grand-lac-artificiel-europe\"> lac artificiel<\/a>, une prouesse technique dans cette r\u00e9gion aride.<\/p>\n<p>Ce gratte-ciel ne se limite pas \u00e0 son esth\u00e9tique futuriste. Il abrite des espaces r\u00e9sidentiels haut de gamme, des restaurants gastronomiques, des boutiques de luxe et un mus\u00e9e en plein air. Tout a \u00e9t\u00e9 pens\u00e9 pour attirer une <strong>client\u00e8le internationale en qu\u00eate d\u2019exclusivit\u00e9<\/strong>. Son int\u00e9gration dans l\u2019\u00e9cosyst\u00e8me de <a href=\"https:\/\/discover.ulysse.com\/ville-futuriste-touristes-vire-cauchemar\">Neom<\/a> repose sur des solutions \u00e9nerg\u00e9tiques durables, avec une <strong>alimentation en hydrog\u00e8ne vert<\/strong>, permettant de r\u00e9duire son impact environnemental malgr\u00e9 l\u2019extr\u00eame s\u00e9cheresse du climat.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DCoo_aKMfU6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DCoo_aKMfU6\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Ksa News &amp; Culture \ud83c\uddf8\ud83c\udde6 \ud83c\udf34 (@kingdomdiariesk_)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h2>Un pari \u00e9conomique et strat\u00e9gique pour l\u2019Arabie Saoudite<\/h2>\n<p>Derri\u00e8re cette tour embl\u00e9matique, c\u2019est toute une<strong> strat\u00e9gie de diversification \u00e9conomique<\/strong> qui se dessine. Depuis plusieurs ann\u00e9es, l\u2019<a href=\"https:\/\/discover.ulysse.com\/el-mukaab-touristique-arabie-saoudite\">Arabie Saoudite<\/a> cherche \u00e0 r\u00e9duire sa d\u00e9pendance aux revenus p\u00e9troliers en d\u00e9veloppant des secteurs comme le tourisme, les \u00e9nergies renouvelables et les technologies avanc\u00e9es. Neom est <strong>la vitrine de cette ambition<\/strong>, une m\u00e9gapole destin\u00e9e \u00e0 attirer des investisseurs, des entrepreneurs et des visiteurs du monde entier.<\/p>\n<p>Cependant, ce pari est <strong>loin d\u2019\u00eatre sans risques<\/strong>. Les co\u00fbts exorbitants de construction et de maintenance soul\u00e8vent une question, d\u2019autant que le projet d\u00e9pend largement d\u2019investissements \u00e9trangers. La viabilit\u00e9 de Neom repose sur la capacit\u00e9 du royaume \u00e0 cr\u00e9er un <strong>\u00e9cosyst\u00e8me urbain attractif et fonctionnel<\/strong>, o\u00f9 r\u00e9sidents et entreprises pourront prosp\u00e9rer. L\u2019un des d\u00e9fis majeurs reste aussi l\u2019int\u00e9gration de Neom dans le tissu \u00e9conomique et social saoudien, alors que la r\u00e9gion repose encore sur des infrastructures traditionnelles.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DFak6pZtKxk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DFak6pZtKxk\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par NEOM (@discoverneom)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h2>Un projet visionnaire qui fa\u00e7onnera l\u2019avenir ?<\/h2>\n<p>Avec la Discovery Tower, l\u2019Arabie Saoudite ne cherche pas seulement \u00e0 <strong>marquer les esprits par une construction spectaculaire<\/strong>. Ce gratte-ciel cristallin symbolise une r\u00e9volution urbaine et technologique, o\u00f9 le luxe et la durabilit\u00e9 s\u2019allient pour cr\u00e9er une nouvelle fa\u00e7on de vivre. Si le projet Neom parvient \u00e0 relever ses <strong>d\u00e9fis<\/strong> <strong>financiers et environnementaux<\/strong>, il pourrait bien devenir le mod\u00e8le des villes du futur, \u00e0 mi-chemin entre science-fiction et prouesse technologique.<\/p>\n<p>Reste \u00e0 savoir si ce pari audacieux se concr\u00e9tisera dans les d\u00e9lais annonc\u00e9s et si l\u2019Arabie Saoudite parviendra \u00e0 faire de Neom<strong> une r\u00e9alit\u00e9 durable<\/strong>, ou si cette ambition d\u00e9mesur\u00e9e se heurtera aux limites du possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imaginez une tour de verre aux allures cristallines, s\u2019\u00e9levant \u00e0 plus de 300 m\u00e8tres au-dessus d\u2019un lac artificiel, en plein [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":"","rank_math_title":"","rank_math_description":"En plein d\u00e9sert, l\u2019Arabie Saoudite \u00e9rige une tour cristalline surplombant un lac artificiel, m\u00ealant luxe et innovation pour red\u00e9finir l\u2019urbanisme du futur.","rank_math_canonical_url":"","rank_math_focus_keyword":"Arabie Saoudite"},"categories":[3],"tags":[],"class_list":["post-25478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voyage"],"acf":[],"_links":{"self":[{"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/posts\/25478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/comments?post=25478"}],"version-history":[{"count":6,"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/posts\/25478\/revisions"}],"predecessor-version":[{"id":25485,"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/posts\/25478\/revisions\/25485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/media\/25480"}],"wp:attachment":[{"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/media?parent=25478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/categories?post=25478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulysse.com\/news\/wp-json\/wp\/v2\/tags?post=25478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}